Back Portfolio / Freecultr
SSIO – III
Founded by Harshit Vij and Shrey Luthra, Freecultr is an D2C brand that operates in the $1.5B+ Men’s innerwear space. Selling Trunks, Vests, Boxers, T-shirts, and other accessories made of their signature blends of Micro Modal and Bamboo, they focus on the mid-premium price point – the fastest growing segment at ~15% CAGR.
The industry macro landscape is poised for disruption as it is underpenetrated, fragmented and also monopolized; With half of the mid to premium+ segment catered to by one single player – Jockey – Freecultr is well positioned to disrupt the market via their online-first approach.
“We are very excited to have Sixth Sense on board, and looking forward to leverage their expertise in the digital consumer space. Sixth Sense & FREECULTR, both, strongly believe in investing in the consumers of tomorrow. Our approach to R&D, alongside the great mentorship of Swati, Nikhil & the team, will surely make our partnership all the more fruitful.”
Harshit Vij and Shrey Luthra