Back Portfolio / Just Dogs

SSIO – III

Just Dogs is a first mover in the Indian pets industry and the largest omnichannel retailer for pet products and services catering to ~ 1.5 lac customers. With a pan-India presence across 42 stores, Just Dogs is a one-stop shop for lifetime needs of pets. The chain is the largest retailer and port of first call for major global brands like Pedigree, Royal Canin, Purina to name a few. Just Dogs will use the funding towards creating a full stack online experience for the pet parent and for expansion of offline stores.

Just Dogs has been profitably bootstrapped over ten years by the husband-wife team of Ashish and Poorvi Anthony. Ashish, CEO of Just Dogs, is a trained K9 specialist from the Police Dog Center, Holland and is a seasoned professional, having spent 17 years at companies such as Shell, Unilever, ICICI, and Barclays.  Ashish, later channelled his passion for dogs into building the brand Just Dogs. Poorvi leads the marketing, branding, training and franchising at Just Dogs.