Back Portfolio / Aquawhite
SSIO – II
JHS Svendgaard Ltd, India’s largest oral care contract manufacturer, with over two decades of strong operational expertise, has created a footprint into the oral care market with their own brand, Aquawhite. Aquawhite is present across all major categories of Oral care, with exciting plans in place to foray into the Kids’ category, which is the fastest growing segment in the USD 2 billion oral care market. Exclusive contracts are already signed for 20 popular kids characters like Chota Bheem, Sponge Bob Square pants, Pokemon, and, Jungle Book.
It’s been a long journey of knowing and having one of india’s finest thinkers in the consumer sector, Nikhil Vora, to partner with us at JHS. We have spoken and talked since last 10 years of doing things together and build on synergies we both get in form of our competitive advantages of huge infrastructure and a very sharp knowledge of FMCG market of india to create a fine organisation.
The investment from Sixth Sense is highly valued and respected also because it comes at a time when JHS has gone through some turbulent past. They understand the consumer space thoroughly and have meaningfully contributed towards our strategy and growth plans. We see the right partner in Sixth Sense to create a successful Oral care brand for India.
Apart from servicing the contract manufacturing needs of some of the top brands in India, JHS would also be working to creating a strong niche brand of JHS in oral care category. Sixth Sense and JHS do bring together broad complimentary synergies which would go a long way in creating value and premium products for Indian markets and filling in the existing gaps
Nikhil Nanda