Crossroads – The One-stop Auto Solution
Crossroads | March 19, 2019

https://www.business-standard.com/article/pti-stories/crossroads-emerged-as-the-uber-destination-to-provide-one-stop-auto-solution-119031900689_1.html Crossroads is one of India' s most trusted solutions for roadside emergencies with a premier network of Road Side Assistance (RSA) providers. They are now providing bidding-based repair services through a supporting mobile app which will connect vehicle owners with bids from different garage owners With over 130,000 deaths annually, India has overtaken China and now has the worst road traffic assistance rate worldwide. According to a data accessed from the transport department of Delhi government, the total number of registered vehicles at 1,05,67,712 till May 25, 2017. This means the one-stop auto solution has become the need of the hour for every vehicle owner in India. Keeping this in mind, Crossroads has introduced its own mobile app that aims to provide bidding-based repairing services. Now, the vehicle owner can simply post the issue and get bidding offers from several garage owners who are willing to provide a doorstep vehicle service for them. The app especially focuses on providing 'doorstep vehicle service' in Delhi NCR region and combined with their powerful bidding system is set to become a one-stop auto solution for every automobile owner in the capital city. Experts believe that this new app by Crossroads will go a long way in ensuring quality doorstep vehicle services at affordable costs. As evident, the company has long been a popular name when it comes to Indian roads, boasting a team of industry's most proficient & skilled staff and the best RSA partner network across the country. Crossroads is one of the few service providers in India who provides a one-stop auto solution and has brought best deals in categories like breakdown assistance, tow trucks, flatbed trucks, garage services, car servicing and many more on a single platform. Speaking at a recent press meet, the Founder of the company, Mr. Harrish Lakhera was quoted, "We understand the need for faster and efficient services in the times of emergencies which is why we have decided to put a support channel in place, in the form of our new app. Combined with our RSA network, this app will aid our customers until the help reaches them by letting them track their provider in real time. With over 15,000 assistance each month, we are happy that more and more customers are putting their trust in our services!" About Crossroads: Crossroads India Assistance Pvt. Ltd. started its operations in March, 2011 with RSA service across Delhi and later expanded the same across India. Mr. Harrish started the business with a vision to grow it into a one of the largest Roadside assistance provider brand in India. In 2015, Crossroads raised INR 7 Cr. from Sixth Sense Ventures under the leadership of Mr. Harrish Lakhera. Crossroads has emerged as a Single platform for all car needs, RSA, Service, Garage network, Insurance, auto service deals and offers, Service Auction, garage locator.
Crossroads Emerged as the Uber Destination to Provide One-stop Auto Solution
Crossroads | March 19, 2019

https://www.prnewswire.com/in/news-releases/crossroads-emerged-as-the-uber-destination-to-provide-one-stop-auto-solution-880562883.html NEW DELHI, March 19, 2019 /PRNewswire/ -- Crossroads is one of India' s most trusted solutions for roadside emergencies with a premier network of Road Side Assistance (RSA) providers. They are now providing bidding-based repair services through a supporting mobile app which will connect vehicle owners with bids from different garage owners With over 130,000 deaths annually, India has overtaken China and now has the worst road traffic assistance rate worldwide. According to a data accessed from the transport department of Delhi government, the total number of registered vehicles at 1,05,67,712 till May 25, 2017. This means the one-stop auto solution has become the need of the hour for every vehicle owner in India. Keeping this in mind, Crossroads has introduced its own mobile app that aims to provide bidding-based repairing services. Now, the vehicle owner can simply post the issue and get bidding offers from several garage owners who are willing to provide a doorstep vehicle service for them. The app especially focuses on providing 'doorstep vehicle service' in Delhi NCR region and combined with their powerful bidding system is set to become a one-stop auto solution for every automobile owner in the capital city. Experts believe that this new app by Crossroads will go a long way in ensuring quality doorstep vehicle services at affordable costs. As evident, the company has long been a popular name when it comes to Indian roads, boasting a team of industry's most proficient & skilled staff and the best RSA partner network across the country. Crossroads is one of the few service providers in India who provides a one-stop auto solution and has brought best deals in categories like breakdown assistance, tow trucks, flatbed trucks, garage services, car servicing and many more on a single platform. Speaking at a recent press meet, the Founder of the company, Mr. Harrish Lakhera was quoted, "We understand the need for faster and efficient services in the times of emergencies which is why we have decided to put a support channel in place, in the form of our new app. Combined with our RSA network, this app will aid our customers until the help reaches them by letting them track their provider in real time. With over 15,000 assistance each month, we are happy that more and more customers are putting their trust in our services!" About Crossroads Crossroads India Assistance Pvt. Ltd. started its operations in March, 2011 with RSA service across Delhi and later expanded the same across India. Mr. Harrish started the business with a vision to grow it into a one of the largest Road–side assistance provider brand in India. In 2015, Crossroads raised INR 7 Cr. from Sixth Sense Ventures under the leadership of Mr. Harrish Lakhera. Crossroads has emerged as a Single platform for all car needs, RSA, Service, Garage network, Insurance, auto service deals and offers, Service Auction, garage locator. To know more about the company, one can visit https://www.crossroadshelpline.com and download their accompanying mobile app from Play Store at http://bit.ly/crossroadsmobile
How roadside assistance firm Cross Roads overhauled its business model
Crossroads | January 21, 2016

https://www.vccircle.com/how-roadside-assistance-firm-cross-roads-overhauled-its-business-model/ Cross Roads India Assistance Pvt Ltd, a roadside assistance provider for cars and two wheelers, is looking to register a four-fold revenue growth by offering its services through a digital platform as well. The company, which has last year raised funding from Sixth Sense Ventures, is following a hybrid business model. “We would act as a marketplace for garage owners and technicians to expand in terms of geographies and customers. We have already tied up with 18,000 of them in 15 cities across the country,” said Puneet Sharma, chief operating officer at Cross Roads India. The company has launched an app four months ago which enables users to get in touch with the firm when a car breaks down. The firm tracks the user’s location and connect him/her with the nearest garage or mechanic. The company claims that the digital model has helped it increase its customer base to 4.1 lakh from 25,000 within a year. It hopes to attract 1 million customers by the end of this year. “We are attending to nearly 1,350 roadside repairs everyday now. Earlier, our 500 strong team used to handle 1,200 cases,” said Sharma, an IIT-Lucknow alumnus. The company is running this app-driven model in Kolkata, Mumbai, Bangalore, Chennai, Hyderabad, Jaipur, Udaipur, Baroda, Ahmedabad, Goa, Lucknow, Kanpur and Bhubaneshwar. “We are in advanced stages of talks with several venture capital firms to raise $25 million to support our expansion to 10-15 cities where we already have a customer base,” he said. However, it said it will retain the brick and mortal model too. Its fleet of 250 vans, procured at an investment of Rs 5 lakh each, will still provide roadside repair and assistance. Sharma said the company is planning to double the number of employees in six months. Last year, it had secured its first institutional fundraise through a Series A round from Sixth Sense Ventures, which put in about Rs 10 crore ($1.5 million) for a significant minority stake. The company, however, retains a subscription model under which it charges Rs 999 for support for 12 months. Besides, it has started following a pay-per-use model under which it is charging Rs 399 for one-time support from non-subscribers. “We are getting Rs 100 from each of these transactions,” he said, adding its monthly sales range Rs 2-3 crore. In the B2B space, it handles several major players in insurance, telecom, e-commerce and DTH sectors that include PolicyBazzar.com, Panasonic, Airtel, Micromax, ShopClues, Mydala, Tata Sky and Dish TV. The company claims it charges Rs 50 lakh-1 crore from a corporate client for providing support for a year. “But, B2C segment is contributing 85 per cent of the business,” said Sharma. Sharma was associated with Tata Docomo, Sistema Shyam Teleservices Ltd and Seventymm.com before joining Cross Roads India in April last year. The company, which operated as a subsidiary of Action India Pvt Ltd that was launched in 1999, churned out revenues of Rs 14 crore for the year ended March 31, 2014 and Sharma claimed that it ended FY15 with Rs 15 crore. But, he is hopeful of closing this year in March 31 with Rs 60 crore backed by the growth recorded from the new business model. The company claims that it has a market share of 72 per cent in the out-of-warrant-assistance segment. It competes with the likes of MotorExpert, TVS Automobile Solutions Ltd’s MyTVS and carzcare.com.
Ace equity analyst Nikhil Vora invests in road assistance co
Crossroads | January 8, 2015

https://timesofindia.indiatimes.com/business/india-business/Ace-equity-analyst-Nikhil-Vora-invests-in-road-assistance-co/articleshow/45802727.cms MUMBAI: Former IDFC Securities MD and equity analyst Nikhil Vora's venture capital firm Sixth Sense Ventures has made a minority investment in the country's largest road assistance company Cross Roads India Assistance (CRIA). Vora's consumer-centric fund will be the first institutional investor in the 15-year-old company that assists people in case of vehicle breakdowns. Vora's fund is said to have invested just under Rs 10 crore for a minority stake in the company, which employs 500 people and operates across 23 cities currently. "Our investment is expected to help them develop a national footprint," Vora told TOI. "Cross Roads is the oldest, largest and the only such road assistance company in a vastly under-penetrated market," he added without disclosing the size of investment. The deal is consistent with Sixth Sense's investment strategy of chasing early-stage growth companies focused on "tomorrow's consumer". India has about 25 million cars, closely tracking UK's 30 million. But the domestic road assistance market is just 1% penetrated against 100% in the UK.
Sixth Sense makes Series A investment in roadside car assistance co Cross Roads
Crossroads | January 8, 2015

https://www.vccircle.com/sixth-sense-makes-series-investment-roadside-car-assistance-co-cross-roads/
Consumer centric venture fund Sixth Sense Ventures, floated by former IDFC Securities' managing director and its co-head of research Nikhil Vora, has made its second investment in as many months by backing Cross Roads India Assistance Pvt. Ltd., a road side assistance provider for cars and two wheelers.The transaction marks the first entry of an institutional player in Cross Roads through a Series A financing round. It has invested approximately Rs 10 crore ($1.5 million) in lieu of a significant minority stake.This deal comes in quick succession for Sixth Sense which made its debut investment last month backing luxury watches retail chain operator Ethos Ltd.“We want to look at businesses which operate in large white spaces, run by first generation entrepreneurs, servicing consumers’ imperative needs with a strong technology backbone to scale. I find that in Cross Roads,” according to Nikhil Vora, founder & CEO of Sixth Sense Ventures. “By participating in Cross Roads, we are betting on the underlying trait of Indian customers who are ready to pay for convenience and peace of mind. We do believe that the roadside assistance space is extremely sticky and valuable globally and like the fact that unlike markets of US and Europe which are 100 per cent penetrated, India stands at just 1per cent,” he said. Vora added that the plan is to replicate the success of Cross Roads in the Delhi NCR to pan India within five years. He will join the board of Cross Roads as part of the investment. “Internationally, roadside assistance companies have garnered immense investor interest with one company going for IPO in the UK and one being bought out in the US,” Vora told VCCircle. Harish Lakhera, CEO of Cross Roads, said: “We see opportunities to burst through the B2C market and also work with marquee B2B players – be it OEMs or government. We will optimise and scale our technology backbone, whilst continuing our investments in infrastructure for future growth.” Cross Roads provides break down assistance service and employs 500 people and offers services across 23 cities with self-owned / managed service network. It claims to attend to over 1,200 road side repairs every day and says it has handled over 3 million road side repairs / emergencies to date. Cross Roads has nearly 0.25 million individual customers and in theB2B space counts clients like JK Tyres, Amara Raja, Airtel, AXA, Europ Assist etc besides being the sole service provider on the Yamuna Expressway. Sixth Sense Ventures, which is raising around $40 million its debut fund, was floated by Vora early this year. Vora is independently also a private investor in several firms including Kangaroo Kids Education Ltd (KKEL), which runs Kangaroo Kids Preschool and Billabong High International School; Vini Cosmetics, an FMCG company which raised funding from Sequoia Capital; sports-focused digital display solutions firm Technology Frontiers, backed by Avigo Capital and MRO AirWorks, backed by NEA and GTI Capital. Emerging India Value Advisors, a Delhi based boutique investment bank acted as exclusive advisors for Cross Roads.
Sixth Sense Ventures Invests In Cross Roads India Assistance
Crossroads | December 23, 2014

https://www.vccircle.com/sixth-sense-ventures-makes-its-debut-investment-luxury-watch-retail-firm/ Ethos is a subsidiary of public listed watch component maker KDDL. Consumer centric venture fund Sixth Sense Ventures, floated by former IDFC Securities' managing director and its co-head of research Nikhil Vora, has made its first investment in luxury watches retail chain operator Ethos Ltd. The quantum of investment is not disclosed. The transaction also marks the first entry of an institutional investor in Ethos, which is a subsidiary of public-listed watch component manufacturer KDDL Ltd, in a Series A financing round. “Ethos sits in well with our philosophy of investing in the 'consumer of tomorrow’...we see in Ethos, a fascinating opportunity to partner and participate in a scale business, which is likely to be extremely profitable and rides on the back of the strongest global brands,” Vora, founder & CEO of Sixth Sense Ventures, said. Ethos is one of India’s largest chains of luxury watch boutiques with 44 stores across the country and an authorised retailer for around 50 global luxury watch brands. It generated revenues of Rs 220 crore last year, up 27 per cent from Rs 172 crore in FY13. It opened eight new stores last year while shutting five non-performing stores. It introduced brands like IWC and Panerai in FY14 and finalised a retail agreement with FOSSIL Group to jointly open stores under the name and style of WSI by ETHOS. Ethos has also built an asset-light e-com platform, which is already generating over 20 per cent of leads converting into sales. “At Ethos, we believe we are at the cusp of a sustained growth, with global brands vying for a slice of the Indian emerging HNI segment,” Yasho Saboo, CEO of KDDL and Ethos, said. KDDL, formerly known as Kamala Dials, is a watch component manufacturing firm and seven years ago had also acquired a manufacturing unit in Switzerland. Sixth Sense Ventures, which is raising around $40 million its debut fund, was floated by Vora early this year. Vora is independently also a private investor in several firms including Kangaroo Kids Education Ltd (KKEL), which runs Kangaroo Kids Preschool and Billabong High International School; Vini Cosmetics, an FMCG company which raised funding from Sequoia Capital India last year; sports-focused digital display solutions firm Technology Frontiers, backed by Avigo Capital and MRO AirWorks, backed by NEA and GTI Capital.
Sixth Sense Ventures Invests In Cross Roads India Assistance
Crossroads | December 22, 2014

https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/nikhil-voras-sixth-sense-ventures-makes-debut-investment-in-ethos/articleshow/45603501.cms Mumbai: Sixth Sense Ventures, a consumer centric venture capital fund, has invested an undisclosed sum in Ethos Watches, a retail chain for luxury watches, it said in a statement on Monday. This is the first investment by Sixth Sense Ventures, which was founded by Nikhil Vora in January this year. Vora had quit as managing director and head of research at IDFC Securities Ltd to start his own fund. Ethos Watches has 44 stores across the country. It is an authorized retailer for around 50 global luxury watch brands. “We see in Ethos, an opportunity to partner and participate in a scale business, which is likely to be extremely profitable and rides on the back of the strongest global brands,” said Vora, who is also chief executive of Sixth Sense. The domestic fund is raising Rs.250 crore and it marked its first close last week, but Vora declined to give details on how much capital it has garnered from its investors. The average investment size for Sixth Sense is Rs.5-10 crore and it plans to invest as the first institutional investor in its investee companies. “We have raised adequate quantum and we plan to close the entire fund raise in next three months,” Vora said.