Back Portfolio / Bombay Shaving Company


Launched in 2016, Bombay Shaving Company started as a direct-to-consumer premium experiential shaving regimen and is already amongst the top 3 rated men’s skincare brand on Amazon, with a portfolio of over 45 SKUs across shaving, bath & body, skin and beard care categories. A digital first consumer business brand, BSC, currently caters to almost a quarter million consumers with plans to become the category leader over the next 2-3 years.

Male grooming, a $3B market in India is the “underdog of the beauty industry” as the market has immense untapped opportunity and is in its evolutionary stage, expected to grow at a CAGR of 30% to be at $6B in next 3 years! The market in India has already moved beyond shaving products (50%), into deodorants (30%) in the last 5-7 years, and is now seeing immense action in skin and body care (20%) including niche spaces like beard care and ingredient based propositions. The migration would eventually be in the entire Personal Care category.

We are elated and thrilled to have Sixth Sense and Nikhil join us in this journey. They are a top notch consumer fund with deep insight into consumer behaviour and public markets, which is invaluable for us. We don’t believe in large fund infusions, however, exits for angels and early employees is an extremely positive outcome. Wealth creation for all stakeholders is what drives us. I see a lot of commonalities as also capabilities with Sixth Sense on board to create India’s most formidable consumer brand play. Today, we have Colgate which is the most Iconic global consumer brand and now Sixth Sense which is by-far the most credible consumer fund in India, believing in us and partnering with us. As a company, as a promoter, I could not have asked for more

Shantanu Deshpande