SSIO – II
Launched in 2016, Bombay Shaving Company started as a direct-to-consumer premium experiential shaving regimen and is already amongst the top 3 rated men’s skincare brand on Amazon, with a portfolio of over 45 SKUs across shaving, bath & body, skin and beard care categories. A digital first consumer business brand, BSC, currently caters to almost a quarter million consumers with plans to become the category leader over the next 2-3 years.
Male grooming, a $3B market in India is the “underdog of the beauty industry” as the market has immense untapped opportunity and is in its evolutionary stage, expected to grow at a CAGR of 30% to be at $6B in next 3 years! The market in India has already moved beyond shaving products (50%), into deodorants (30%) in the last 5-7 years, and is now seeing immense action in skin and body care (20%) including niche spaces like beard care and ingredient based propositions. The migration would eventually be in the entire Personal Care category.