SSIO – I
Cross Roads is the largest company in the US$300m Indian roadside assistance space. With over 15 years of experience in roadside assistance, Cross Roads has serviced over 2 million cars. With the best in class infrastructure, it is a dominant player in Delhi and is now expanding its presence across India.
Harish Lakhera, with over 18 years of experience in sectors like Wealth Management, Broking, Banking, Consumer Goods and Financial Management Consulting, set up the entire business process and growth strategy for Cross Roads. He has spearheaded the growth for the company across 23 cities, positioning it as one of the key players in the Indian market.