Nobel Hygiene, the largest Indian manufacturer of disposable hygiene products, has revolutionized the market with its adult diapers under the ‘Friends’ brand, capturing over ~46% of the market. Offering a broad range of baby care products with ‘Teddyy’ and ‘Snuggy,’ Nobel Hygiene is the largest excels in the absorbency company in India category, which features low penetration and high frequency, making it a top choice for both adult and baby care needs.
“We are delighted that Sixth Sense Ventures have chosen to place their trust with us and we look forward to growing together with their team and Nikhil Vora. Being one of the finest analytical minds of the country, we were impressed with the speed with which he understood the business’ complexities, and took the decision to invest. With the per capita income of Indians climbing towards $3,000, we expect a substantial jump in discretionary spends by Indians, which will result in substantial growth in the hygiene market also. With our current expansion in Halol (Gujarat), in conjunction with a slew of hires made in our leadership team, we are rightly placed to take advantage of this market expansion.”
Kamal Johari, CEO
