SSIO – III
Rage Coffee, a rapidly growing FMCG company that manufactures innovative coffee products globally, was founded in 2018 by Bharat Sethi and Arijit Mitra. The duo are disrupting the core instant coffee segment by launching flavored instant coffee (Mocha mint, Irish hazelnut, Dark chocolate, etc.) along with products such as ground coffee, and cold brew coffee bags.
The Founders come with a combined 20+ years of business experience, specializing in operations, distribution, online brand building. Given the lack of innovation in the space, Rage is well positioned to be the brand of choice for the next generation of coffee consumers.
“We are excited to work with Sixth Sense Ventures – veteran FMCG investors, through this round of funding. Therefore, we plan to double down on our efforts across all the channels. We are successfully building a truly omnichannel FMCG brand, with distribution strategies being implemented for the first time, given our digital DNA”