Shop Kirana is a B2B e-commerce company that leverages technology and supply chain innovation to empower kiranas. By transforming traditional FMCG distribution, it offers brands a modern GTM channel through its intelligent, asset-light online platform. The company has launched high quality first-of-its-kind BPC experience stores, along with quick delivery facility, in Indore and Dewas under the name ‘Zila’ and plans to expand to other fast growing Tier 2 cities.
We are building India’s biggest go-to-market platform for FMCG brands. With the right product market fit and considering the heavy adoption from kirana stores, legacy FMCG brands & D2C brands, we are super excited to partner Sixth Sense as we take the business to national scale. We became focused on tier-2 & for the first three years, we kept our head down & made sure we have strong product-market fit & unit economics. We are the first company to hit operational break-even in the segment.
Tanutejas Saraswat, Sumit Ghorawat and Deepak Dhanotiya, Founder
