SSIO – III
The Ayurveda Co (T.A.C.) is an Ayurvedic BPC brand catering to both new-age and traditional customers alike across face care, body care, hair care, lip care, makeup, and baby care through 100+ SKUs. Unlike the rest of the DTC brands, T.A.C. moved offline within the second year of launching the brand, with a strong focus on Tier 2. This tier-2 driven, omnichannel approach, along with a mass-premium Ayurvedic product-market fit has led T.A.C. to become a fast-growing, capital efficient brand.
“T.A.C. enjoys a robust online community with Ayurveda at the heart of it. Indians (& humans at large) rely on experiential and assisted purchases for their skin, health & wellness needs. At the cusp of aspiration, affordability & accessibility, within six months, T.A.C. has shown stellar retail seeding, expansion & growth pan India. This Series A funding is a significant milestone for T.A.C. and will enable the company to further its mission of bringing Ayurvedic wellness to a wider audience, especially Millennials & Gen Z to make Ayurveda mainstream. We are very excited to have Sixth Sense Ventures onboard, with their expertise in the consumer space, T.A.C. is poised to be the Most Loved Ayurveda brand in the years ahead.”
Param Bhargava and Shreedha Singh