SSIO – III
India’s luggage market has seen hardly any action from incumbents in decades, and is primed for disruption. Historically driven by functionality and utility, this industry has seen almost no innovation. Uppercase is targeting to establish itself as a fresh, contemporary, sustainable brand that is high on both fashion as well as function. Founded by one of the key pioneers of the luggage industry, Sudip Ghose, comes with over 25 years of leadership experience in the travel gear industry (former CEO & MD of VIP Industries, and former Executive Director of Samsonite India), having launched and driven India’s most popular travel brands, such as Skybags, American Tourister, Lavie, and Caprese.
Uppercase targets to have an edge over what the market is offering, through its sturdy, compact, and great looking products, at very affordable prices. Uppercase aims to be the first choice of travel gear for the new age, conscious consumer. Uppercase products are GRS (Global Recycling Standards) certified. GRS is a leading international certification with stringent standards across recycled materials, environmental practices, and chemical restrictions.