SSIO – III
Wonderchef is one of the fastest growing brands of premium kitchen appliances, cookware, bakeware, cooktops and chimneys. Founded by Ravi Saxena in 2009, Wonderchef has grown to become the leading premium kitchen appliances brand in India. With over 600 products, the brand has revolutionised the Indian kitchen with its approach towards quality, designs, colours and after sales service.
The $3B kitchen appliances market in India is set to reach $5B by FY25, growing at a 12% CAGR. Currently over 60% of the market is still unorganised, but with consumer awareness rising, and a growing ecommerce contribution, there is an increasing shift towards the organised sector, which is growing even faster. Furthermore urbanisation and premiumisation are key growth drivers for branded, new-age products for the modern kitchen.
“At Wonderchef, we have continued to develop our business on the back of innovation. The Indian consumer is focussed on quality and value, and our sharp focus on these factors has helped us build deep trust with customers to become one of the major brands in the kitchen appliances category. We are elated and excited about having Sixth Sense on-board in this growth journey as we begin Wonderchef 2.0 journey.”