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Sixth Sense buys into Sachin-backed Smaaash

November 27, 2017

Domestic consumer focused venture capital fund Sixth Sense Ventures has struck possibly pre-IPO deal with Smaaash, the country’s largest network of in-city family entertainment centers owned by Shripal Morakhia and cricket legend Sachin Tendulkar.

Smaaash Entertainment, co-owned by former owner of SSKI-Sharekhan Shripal Morakhia and former cricketer Sachin Tendulkar, is known for its sports simulation technology and proprietary gamification technologies such as a unique twilight bowling zone, motor racing and bike racing simulators and the go-karting tracks in Mumbai and Gurugram.

“Smaaash is uniquely positioned to fulfil the latent demand of family entertainment within city boundaries, which is almost non-existent and there is a huge first mover advantage with limited free space, increasing urbansition and higher disposable income,” Sixth Sense founder and CEO Nikhil Vora said. Sixth Sense is said to have invested just under Rs 30 crore though the the investment figurewas not disclosed officilaly.

Smaaash operates 30 centers with six lakh sqft of entertainment zone across top Indian metros and had recently acquired blue0 entertainment, a bowling venture from PVR Cinemas and Major Cineplex. Smaaash is said to be consider an IPO sometime in 2018.