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SSIO – I

Founded in 2013, Veeba Food Services is one of the country’s leading suppliers of Sauces, emulsions, dips and dessert toppings. It was founded by Viraj Bahl who has been associated with this industry for the last 15 years. The company operates through 3 segments- Institutional, HORECA and Retail. The company has a pan India distribution network for both Retail and HORECA segments. In the Institutional segment, Veeba counts almost all leading QSRs including Dominos, Starbucks, Burger King, KFC, Pizza hut, Taco Bell, CCD and many others in its list of clients. Veeba is widely known and accepted in the HORECA segment through which it supplies to a numbers of hotels, stand-alone and chain of restaurants, bakeries, caterers etc. across the country.

Veeba entered the retail segment in 2015 with a range of 14 one of a kind products and then further added 4 new products to this range. This retail range is not only a first in India but most probably a first in the world. It is extremely low on fat, with fat content as low as 1% and going up to 23% only. Besides a number of products that have been launched in this range were never available in India before. Company then launched its second range with 19 new customer favourite products in January 2017.
Company plans to continue launching delicious, innovative and high quality products in the future and aspires to make Veeba the most loved FMCG brand in the country.

Veeba was founded by Viraj Bahl in the year 2013. Viraj has about 15 years of experience in this industry. He was a part of the promoter group in Fun foods which he joined in 2002. He spent 4 years (2005 onwards) spearheading Fun foods’ rapid expansion. He was instrumental in selling the company to the German multinational Dr Oetker’s in the year 2008. He spent another year in the company helping the transition process. At Veeba, he has taken the company through an exponential growth phase and built a strong team in a short span of time.