Back Portfolio / Smaaash
SSIO – I
Launched in 2012, SMAAASH is one of India’s acclaimed gaming and entertainment centers which marries sports, virtual reality, music and dining into an immersive, evolved, interactive and innovative social experience for family, friends and children alike. Helmed by creative ideator Shripal Morakhia, SMAAASH is renowned in the field of sports simulation technology and proprietary gamification technologies such as a unique twilight bowling zone, motor racing and bike racing simulators and the go-karting tracks (in Mumbai & Gurgaon).
Being a virtual reality led entertainment gaming center – vastly credited to its in-house research and production capabilities, head mounted displays are used to produce games such as Walk the Plank, Finger Coaster, Cockpit 360 etc.
SMAAASH implores the child in you to joyously revel in an unmatched range of activities ranging from highly interactive sports simulators to many more thrilling and recreational attractions. With its current presence in Mumbai, Gurgaon, Hyderabad, Bengaluru, Noida and Ludhiana, SMAAASH is also touted as one of India’s entertainment powerhouses in foreign shores with its Mall of America launch.
Redefining sports entertainment and customer engagement with ground-breaking entertainment ideas and novel dining concepts, SMAAASH has something for everyone of any age, making it a perfect destination for “kids” of all ages.
Shripal Morakhia is the founder of SMAAASH Entertainment Pvt. Ltd. Mr. Morakhia brings with him rich, top management level corporate experience, acquired while working for renowned companies.
While the world believes that I have been a successful entrepreneur, I believe that my journey has not even been half complete. In SMAAASH, there is a feeling that we have cracked a space which has tremendous latency and yet is almost unexplored. Having a partner investor like Sixth Sense and Nikhil almost vindicates that feeling.
Our journey has just started, we wish to evolve with the Consumer needs and expectations and we could not have hoped for a better choice of investor who understands consumer behaviour. SMAAASH has always been fortunate to have like-minded eco-system partners such as Star Sports and Sachin Tendulkar and I would like to welcome Sixth Sense into that fold. I believe that we have put most of the building blocks in place and now look forward for an elevated level of performance on all parameters
Shripal Morakhia